04:09 am - "What Microsoft needs badly is a shaman"
" Both of the campaigns Microsoft is running these days - the ones about finding laptops and the newest one, with a cost/benefit analysis of the Zune Pass - just aren't very robust. That is the polite way of saying that they are dumb. Saying that they are dumb is the polite way of saying they're disingenuous, and saying that they are disingenuous is the polite way of saying that the people responsible for them should lose their jobs.
The Zune is a great product, and the Zune Pass (as I've described before) is becoming increasingly rational - particularly now that subscribers get ten free songs a month to keep. I often wonder why a company with this much money can't just go buy better marketing. Communicating a product is just not a complicated affair, and there are talented, creative people in things called agencies who will take anything you can imagine - even liquids! - and transform them into cultural artifacts.
What Microsoft needs badly is a shaman. They need somebody who is situated physically within their culture, but outside it spiritually. This isn't a person who hates Microsoft, but it's a person who can actually see it. I can do this for you. Give me a hut in your parking lot. I will eat mushrooms, roll around in your cafeteria, and tell you the Goddamned truth. "
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